This fireside chat brings together Ajey Anand, CEO of Norigin Media & Ronald Auwens, Director of Video UI & Applications at Infosys, for a candid discussion on the real-world complexities of building and scaling Smart TV apps.

As Smart TVs become central to home video consumption and App Stores multiply, building apps goes far beyond coding. Developers now navigate a fragmented landscape of OSs, devices, certification requirements, platform limitations, and UI/UX expectations.

Collaboration between OEMs, operators, and vendors is essential. This session explores key decisions facing product and Dev teams, including:

– Platform & Market selection
– Cross-platform strategies & tech choices
– Navigating TV certification processes
– Custom UI/UX for diverse stakeholders
– Integration in multi-environment ecosystems
– Balancing ROI with collaborative demands

Attendees will walk away with clear insights into the technical, business, and operational decisions that shape Smart TV apps, and what the “next wave” of streaming UX might look like. Whether you’re building apps or selecting partners, this session offers value from both a broadcaster/vendor and integrator/operator perspective.