Join DAZN, the world’s leading sports entertainment platform, and Google for an insightful fireside chat. Explore how a groundbreaking partnership drove a record number of ad-supported viewers during DAZN’s exclusive global broadcasting of the FIFA Club World Cup 2025™. We'll delve into the strategic shift towards programmatic monetization for live sports, the technical innovations that ensured a seamless user experience, and the collaborative effort required to manage massive viewership spikes. Discover the remarkable results of this innovative approach and gain a forward-looking perspective on the future of programmatic advertising in the live sports ecosystem.