The Content Supply Simplification Programme is a recently launched initiative by ITV, aimed at streamlining its cloud-based content supply chain to enhance competitiveness, adapt to evolving market demands, and meet the expectations of today’s consumers.

This transformation supports a variety of content-agnostic ingestion and delivery workflows, while enhancing operational flexibility at scale and ensuring cost-effectiveness and efficiency.

To fully leverage the capabilities of the already adopted SDVI Rally platform and accelerate the delivery of the programme, ITV partnered with Fincons Group, a trusted player with proven expertise in integrating SDVI’s leading media supply chain management system.

This fire-side chat will outline the key goals of the initiative, the approach adopted by ITV and Fincons to drive this multi-year transformation, and the expected benefits of building a high-performance, optimised cloud-based content supply chain.