MovieLabs has set the stage for the next scene in content creation. This session will highlight how the principles are applicable not just to film production, but are very relevant to broadcast as well. We’ll explore some of the recent examples of companies moving toward a 2030 workflow, and how companies like Avid are leaning in and using the principles to guide their roadmap. We’ll also discuss how MovieLabs has advocated for interoperability in the market, and the role of AI in the future of content creation.