Broadcasting live events like sports matches and concerts is a massive undertaking, capturing video from numerous cameras simultaneously. A key challenge is that this footage, often recorded in lower resolutions like 720p, must be upscaled to stunning 4K for premium users watching on modern smart TVs and devices - a process that is both complex and expensive.

At IBC 2025, Beamr is joining its partners to offer their users a solution to this challenge. We will demonstrate for the first time Live 4K Super Resolution with video optimization and efficient, cost-effective network delivery - CDN friendly. The demonstration will run on NVIDIA Holoscan for Media, a real-time AI platform for live media.

This is achieved with Beamr’s video compression technology accelerated by NVIDIA. Beamr’s patented and award-winning Content-Adaptive Bitrate technology (CABR) scans each frame to enable reducing up to 50% of file size while preserving quality. In this demonstration, CABR will actually enable the enhancement of visual quality while controlling the resources required for live broadcasting.