IABM opens the IBC Conference with the fast paced IABM Industry Impact Briefing. Not only will this executive’s guide to the trends and technologies shaping the broadcast media industry equip you with powerful insights and decision making data to chart your course throughout IBC, you will learn how successful business transformations are being carried out by leading media buyers and vendors. Join IABM to kick off your IBC experience before the IBC exhibition opens by hearing from industry analysts, broadcast technology decision makers, and leading technology vendors.
The IABM Industry Impact Briefing will provide a comprehensive review of the market landscape and strategies for effective business transformation, including: A data-driven presentation of industry outlook and technology investment drivers that will help you to shape conversations and negotiations throughout IBC. An exclusive first look at IABM’s State of MediaTech report that quantifies industry trends and investment drivers. What technologies are being prioritized by the industry and what is motivating media buyers to invest?
Conversations with MediaTech Buyers from IABM’s Global Engaged Partner Program, a dedicated community of influential buyers from across the media technology landscape. How are media owners adapting their supply chains to better serve and monetize increasingly fragmented audiences?
Strategies to forecast for the direction of future business from leading technology suppliers. Learn from leading voices in IABM’s membership as they share their vision of the future of MediaTech and how to prepare for it now.