How Unified Architecture Is Changing Cross-Platform Playback Bradmax Bradmax
13 Sep 2025
IBC Content Everywhere Hall 4 Stage
In a landscape dominated by fragmented codebases and high integration overhead, Bradmax Unified Architecture offers a radically simpler alternative: one shared core, compiled into native SDKs for every platform—web, mobile, Smart TV, Roku, and more.
Where traditional solutions require separate teams and duplicated logic for each environment, Bradmax centralizes playback intelligence and UI configuration into a single Haxe-based framework. This dramatically reduces time-to-market, eliminates desyncs, and empowers companies to deploy, update, and scale faster—without platform chaos.
It’s more than just cross-platform.
It’s one team, one codebase, one deployment path.
Speakers