Fast & Local Beats Big & Global: The New Streaming Playbook

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Fast & Local Beats Big & Global: The New Streaming Playbook

12 Sep 2025
IBC Showcase Theatre
IBC Showcase

While Netflix, Disney+, and Amazon Prime dominate headlines; regional players from the Baltics to Bengaluru are not just surviving - they are thriving by mastering what global giants often struggle with: strategic partnerships, agile monetization, and lightning-fast market response.

Successful regional streamers are proof that competing does not mean going head-to-head. Instead, they build symbiotic relationships with global providers while maintaining their competitive edge. Go3, the largest streaming service in the Baltics, achieved 20% household penetration and higher regional subscriber numbers than Netflix by strategically partnering for premium sports content while doubling down on hyper-local originals.

The real differentiator is not just content strategy. It is infrastructure agility enabled by cloud-native architectures. While legacy platforms navigate months-long approval chains for simple pricing changes, regional operators leverage modern cloud infrastructure and flexible billing systems to launch targeted promotions, test new monetization models, and pivot content strategies in real-time. Their technology stacks have become competitive weapons that enable rapid experimentation with everything from freemium models to dynamic bundling strategies.

This panel explores how cloud infrastructure is democratizing streaming innovation, allowing regional players to punch above their weight. It enables smaller operators to deliver enterprise-grade experiences while maintaining the agility that larger organizations often lose.

The session reveals why the future of streaming is not just about content budgets or global reach. It is about who can move fastest to capture audience attention, optimize monetization, and scale successful experiments before the market shifts again.

Essential for: Streaming operators planning regional expansion, technology leaders evaluating cloud-native transformations, and executives seeking to balance scale with agility in today's attention economy.

Panellist
Anshul Kapoor
Anshul Kapoor, Head, Media Solutions - Google Cloud
Ausra Sidaraviciene
Ausra Sidaraviciene, CTO - TV3 Group
Vijay Sajja
Vijay Sajja, Founder & CEO - Evergent Technologies