Europe's broadcast and audiovisual industries face unprecedented change—where innovation, talent, and sustainability determine who leads and who follows. The CEO of EIT Culture & Creativity (EIT CC) , Europe's newest Knowledge and Innovation Community from the European institute of Innovation and Technology, will outline how it is positioned to accelerate transformation across the sector. EIT CC acts as both catalyst and funder, connecting the creative community, including broadcasters, creators, technology innovators, and researchers within a powerful EU-backed ecosystem. Through collaborative R&D, strategic funding, and skills development, EIT CC can transform bold ideas for growth into sustainable market-ready solutions with genuine impact. Building on proven successes like the IBC Accelerator Programme, this session focuses on how the broadcasting community can also partner with EIT CC to access European Funding and this powerful innovation ecosystem Discover how EIT CC partnership can help the industry not merely adapt to change, but drive Europe's creative economy toward greater innovation, sustainability, and growth.