Combatting churn through smarter engagement and personalisation

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Combatting churn through smarter engagement and personalisation

14 Sep 2025
IBC Content Everywhere Hall 5 Stage
IBC Content Everywhere Panel

In the increasingly competitive online video marketplace, retaining subscribers is as important as acquiring them. In this session, speakers from MaginePro, XRoadMedia and ADB will discuss trends, customer behaviours and the techniques, tools and smarter engagement tactics that can be deployed to reduce subscriber churn and even win-back departed customers.

Speakers
Lennart Broers, Sales and Business Development - ADB SA
Matthew Wilkinson, CEO - Magine Pro
Tom Dvorak, Co-founder & Chief Commercial Officer - XroadMedia