Combatting churn through smarter engagement and personalisation

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Combatting churn through smarter engagement and personalisation

14 Sep 2025
IBC Content Everywhere Hall 5 Stage
IBC Content Everywhere

In the increasingly competitive online video marketplace, retaining subscribers is as important as acquiring them. In this session, speakers from MaginePro, XRoadMedia and ADB will discuss trends, customer behaviours and the techniques, tools and smarter engagement tactics that can be deployed to reduce subscriber churn and even win-back departed customers.

Panellist
Matthew Wilkinson
Matthew Wilkinson, CEO - Magine Pro
Philippe Lambinet
Philippe Lambinet, Chief Marketing Officer - ADB SA
Tom Dvorak
Tom Dvorak, Co-founder & Chief Commercial Officer - XroadMedia