Strategic imperatives – differentiation, engaging gen Z and combating piracy

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Strategic imperatives – differentiation, engaging gen Z and combating piracy

12 Sep 2025
IBC Content Everywhere Hall 5 Stage
IBC Content Everywhere Panel

This high-level review of key challenges facing online video platforms will explore the opportunities for online video services to stand out in the increasingly crowded and complex media landscape by creating better viewing experiences through improvements in content discovery, personalization that respects privacy, and new monetisation models.

Panellists will also address the critical challenges of engaging the mobile-first digital natives of Gen Z – the audience of the future - with their preference for TikTok, YouTube and Twitch over traditional broadcast and the threat to revenues and operating expenses of digital piracy.

Speakers
James Ahn, Founder & CEO - DoveRunner Inc.
Jan Frelek, CCO - Backscreen
Scott Maddux, VP of Global Content Strategy and Business for TiVo and Xperi - XPERI