The PGA TOUR revolutionized golf broadcasting by introducing drone-enabled augmented reality shot tracing—the first use of drones to capture real-time ball flight during live coverage. Spanning all 18 holes, this technology blended aerial footage with live AR graphics, offering fans an immersive and strategic view of the game. The innovation earned widespread acclaim and won the George Wensel Technical Achievement Award at the 46th Sports Emmy Awards, setting a new benchmark for fan engagement and live sports production.