This session will explore the key challenges and opportunities of the broadcasting industry, with a deep dive into whether AI technology can address advertisers' route to audiences, publishers, and greater revenue. We will cover:
● Ensuring compliance and brand safety. Navigating an increasingly complex and fragmented environment including the explosion of non-traditional generated content.
● Speeding through sprawling complex ecosystems. Reversing the impact of complex and fragmented systems on efficiency, innovation and general operations.
● Taking on the algorithms. Improving capabilities to offer advertisers improved ROI and reclaim lost advertising spend.

Join us in overcoming the challenges in implementing AI, and uncovering the cutting-edge technologies that are shaping the future of our industry and beyond.