In its return to Amsterdam in 2021, IBC will be launching a series of themed showfloor theatres that provide an inclusive thought leadership and lead generation package to exhibitors as part of IBC’s continued commitment to providing ROI through added value services and features.
These theatres will be showing live exhibitor content from across the industry value chain on all 4 days of the show. Leads generated from attendance to these sessions will be distributed to exhibitors as added value “Off-stand Leads” based on relevant technology areas and products/services mix. The opportunity to participate in panel sessions in the theatres will be available to exhibitors based on investment in stand space. All exhibitors will benefit from the leads generated through these sessions. A limited number of exclusive, sponsored sessions will also be available to exhibitors for expanded lead generation and thought leadership potential.REGISTER NOW