IBC Innovation Awards

Whatever the size of the screen and wherever you choose to watch it, what audiences want is great content. This award recognises projects which give creative talents the tools they need, from acquisition to post production.

Great content is no use if it does not reach the eyes and ears of the consumer. This award celebrates the best new ways to manage content and connect creators and consumers, or creators and their collaborators.

Consumers today expect to be engaged wherever they are, on whatever device is to hand. This award celebrates the connected experience. To win this award, your project will make the most of the connected world, using technology to engage audiences.

The Social Impact category recognises a company initiative or campaign which is making a positive impact in the industry and/or in the wider world. It celebrates the industry’s willingness to innovate and engage with today’s big issues, such as diversity and wellbeing.

While content creators and distributors are increasingly aware of the imperative of finding green solutions underpinning all their work, this award is looking for stand-out new approaches and best-in-class developments or projects with sustainability at their heart.