Why Exhibit

Why exhibit?

For companies ready to lead the next chapter of media and technology, IBC2026 is not just an event – it’s the future, shaped together.

Exhibitors and attendees from across the globe present and explore game-changing solutions to the industry's biggest challenges. The event connects major broadcasters, content owners, rightsholders, and service providers with the pioneering companies developing the technology tools of tomorrow.

By exhibiting at IBC, you can take advantage of a truly unique gathering of the best and brightest networkers, buyers, innovators and leaders from over 170 countries.

Book Your 2026 Stand

43,858

Attendees

1,300+

Exhibitors

600+

Speakers

64%+

Manager level and above

Connect with the right buyers and expand your reach

Exhibiting at IBC places your business at the heart of the global broadcast, media, entertainment and AV technology industry in front of an audience actively looking for insight, innovation and new solutions.

Each year, IBC brings together over 45,000 senior decision-makers, buyers, engineers, creatives and strategists from across the world. But it’s not just the scale of the event that matters - it’s the quality of the conversations taking place. IBC is where industry trends are debated, technology direction is defined, and commercial partnerships begin.

That’s why IBC is consistently recognised by leading industry publications, analysts and media voices as the most important event in the calendar. From broadcast and streaming to AV, IT and content creation, IBC attracts a highly engaged, future-focused audience - the kind that exhibitors want to meet.

Download the Exhibitor Opportunities Pack

90%

of exhibitors feel it is very important or fairly important to participate in IBC

96%

of exhibitors were very satisfied or fairly satisfied with their experience of IBC2025 – in customer satisfaction terms, IBC is a ‘market leading’ event

92%

indicate significant intent to return, or have already rebooked (+2% vs. 2024 research)

What the Industry’s Most Trusted Voices Say

“Whether you're a traditional broadcaster, streaming service, sports producer or content creator, the show had something for everyone.”
TV Tech
"IBC’s support reflects their commitment to helping exhibitors like us to maximise impact and ROI. It’s an invaluable resource for any company serious about making a mark."
Limecraft
“While AI has been hyped by M&E tech vendors for years, IBC2025 exhibited a sea change in the industry — sleeves have been rolled up”
Omdia
“This show is becoming ever more valuable to the professional AV market”
InAVate
“This show remains the best crystal ball our industry has.”
RedShark
“IBC2025 will go down as the first show where AI moved from hyped vapourware to deployable applications with genuinely valuable use cases.”
Ben Keen
Independent Analyst
“IBC has become a hub where AV, IT, streaming and content creation converge.”
ProAVL Central
"IBC is unique in that it’s the only event that has the global scale to bring together all the media and entertainment companies across the world."
Anthony Guarino
EVP, Global Production & Studio Tech, Paramount Global
“I attended IBC2025 in Amsterdam this week, and the world's largest annual event for broadcast and entertainment tech didn’t disappoint.”
TechRadar
"IBC is the place to go to meet everyone whether that’s customers, suppliers, or potential future collaborators. There’s nothing quite like IBC for the industry."
Andy Hook
Director of Technology and Strategy, d&b
“The hottest event in the global video business this year.”
Next TMT
“IBC is so important because it provides a venue for the community to come together to offer diverse perspectives that would normally not be able to come out.”
Samira Bakhtiar
Director, Global Media & Entertainment - Amazon Web Services
“What's incredibly important about IBC is the human interactivity, as well as learning about new technologies and industry trends, which you wouldn't have picked up on unless you were here.”
Eddie Hamilton
Editor A.C.E.
"If you want to know about the technology of the future, you need to be at IBC!"
Roberto Iacoviello
Lead Research Engineer, RAI
“Every time I come to IBC, I learn something new. It's a great place to come and learn and get ready for the future.”
Terri Davies
President, Trusted Partner Network

Drive sales and boost your brand

Grow your sales funnel and impact your bottom line by meeting face-to-face with key buy-side decision-makers. IBC is where the industry meets to talk business and make deals.

Build powerful new connections

IBC is where the people propelling media industry change come to mix and mingle and be part of the wider media and entertainment community. Meet your next big prospect at a bustling networking event or on the show floor.

Stay ahead of the curve

Whether you’re checking out speakers on the stages, your competitors, potential partners, or even an entirely new market segment, IBC offers a broad view of where the industry is moving – both in the near and long term.

Showcase Innovation

Ground-breaking technology is front and centre at IBC. It’s where media companies of all sizes – from start-ups to global giants – explore the next transformative tech trend.

Understand what customers want

IBC offers a chance to talk to and question prospects, clients and industry observers – giving you real-time business intelligence.

Embrace new trends

IBC is the place to show how your business is championing change – whether that’s pioneering tech innovation, new ways of doing things in the workplace, or adjusting to a fundamental shift in consumer habits.