Despite cancellations in 2020-21, trade shows retain a crucial role. They are still the most popular channel for buyers to keep up with industry trends and vendors and are the channel that buyers trust the most. Beyond the explosion of digital content, face-to-face interactions remain crucial for building a buyer’s trust in the supplier’s ability to deliver what they’re promising. Find out how you can exhibit at IBC2022 here or get in touch with us at email@example.com.
Trade shows increasingly play a more important role in closing sales than in generating pipeline, with content-based marketing raising awareness long before the convention begins. Take a look at IBC365, the year-round industry community featuring articles, webinars, whitepapers and more and find out ways to engage the IBC audience early using this platform here
Source - Bubble Agency in partnership with Caretta Research