4K 4Charity Run

This year the 4K 4Charity fun run had a record year with nearly double the amount of runners raising a total of $65,635! Over the past five years, nearly 9,000 people have supported the overall 4K 4Charity Fun Run Series, which has raised more than $860,000 for non-profits focused on advancing equity. 

This year the money raised has gone to non-profit organisations focused on increasing diversity and inclusion in the media and entertainment industry - Stichting NewTechKids and Iridescent

Stichting New TechKids

Stichting NewTechKids is committed to bringing CS and technological literacy education to primary school students in disadvantaged communities whom we refer to as ‘Rising Technologists’. Since 2016, Stichting NewTechKids has established a network of 21st Century Skills Clubs in Amsterdam Southeast which focus on helping girls, children from immigrant and minority groups, and children from low-income families prepare for the future in which technology is integrated into all fields.



Iridescent is a global education nonprofit that empowers the world’s underrepresented young people, especially girls, to become innovators and leaders through engineering and technology. Through their two programs, Curiosity Machine AI Family Challenge and Technovation, Iridescent introduces underserved communities to cutting-edge technologies and empower and equip them to apply these technologies to solve the real-world problems that they face.