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About Amsterdam

About Amsterdam

About Amsterdam

Amsterdam is a bustling European hub with unparalleled amounts of history, culture and activities. With breathtaking canals and exquisite architecture, this city never ceases to amaze.

For more information, please visit the I amsterdam website.

Welcome to Amsterdam

Do you enjoy shopping, sightseeing or visiting world-class museums? We have compiled a list of both contemporary and traditional Amsterdam hotspots.

Please pick up a free copy of the Amsterdam Welcome booklet from any of the RAI Information Points during IBC2017! 

Start Exploring Amsterdam

Getting Around

Free GVB Public Transport Pass
Once you have picked up your badge you can collect your free 5 day GVB public transport pass from any of the RAI Information Points.

Trams and Buses
Tram 4 runs between the RAI (stop Europe Square), the centre of Amsterdam and Amsterdam Central Station. From Amstel Station you can reach the RAI with metro line 51 and bus 65. Metro 51 also runs to Amsterdam Central. Metro 50 operates a regular service between Amsterdam Sloterdijk and Gein and stops at RAI.

The RAI has its 'own' station, Amsterdam RAI. This station is a stone's throw from the RAI complex and is easily accessible from all over the country by train. Follow the signs 'Amsterdam RAI' as you leave the station. For more information consult the NS planner on

Inexpensive, good fun and probably the fastest way to travel - Amsterdam is renowned for its abundant cyclists! Bikes are available for rent at most railway stations or at a bike dealers or rental agencies in town.

IBC’s preferred Taxi Company is TCA taxis. A typical taxi journey from the RAI into the city centre should cost around €20.00 and from Schiphol airport to the RAI it should cost around €40.00. You will find the taxi rank at the RAI next to the outside exhibition area. Contact details +31 (0) 207 777777.

Car Rental
SIXT offer a 10% discount during IBC2017 for those presenting their IBC delegate/exhibitor pass.

For more information follow this link; Getting Around

Food and Drink


When it comes to eating out in Amsterdam, there is always something new and unique to try. Whether you are looking for Michelin standard cuisine or a cosy local restaurant, you will find plenty of options to please your palate in Amsterdam. Book a table at one of Amsterdam's best restaurants. 

Bars and pubs
Most of the bars are located in the city centre. As well as the typical Dutch bars, you can also enjoy the very best of Amsterdam's modern and stylish bars, serving the best cocktails and beers! 


There are a variety of clubs for visitors to visit. If you fancy a night out in a stylish underground or lounge club, then you could head down to Amsterdam's finest – which include old factories, underground churches, refurbished boats and stylish canal houses.

Amsterdam’s busy theatre scene offers a variety of performances. The majority of the theatres are situated in and around Leidseplein and are all within walking distance to one another.

Amsterdam has some of the world’s finest museums you can attend. The famous Rijksmuseum showcases the reknowned classics such as Rembrandt and Vermeer and the Anne Frank Huis is also a must see for anyone interested in Europe’s 20th century history.

If you are a film fanatic, then you could head towards the beautiful Tuschinski Theatre, constructed in a rare combination of 1920 exotic art deco in collaboration with the Amsterdam School style. The cinema features a luxurious foyer, an attraction worth remembering.

One of the best orchestras in the world, the Royal Concertgebouw Orchestra can be seen performing in concert halls, clubs and jazz cafes. Amsterdam also offers opportunities to watch various live music performances across different venues to suit every taste.

With everything from multi-story department stores and exclusive boutiques to antiques and contemporary Dutch designs, Amsterdam inspires even the most discerning shopper.

  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast


IBC Technical Supporters

IBC would like to thank our Technical Supporters: