Peter Salmon

Chief Creative Officer
Endemol Shine Group
Peter Salmon, Chief Creative Officer, Endemol Shine Group. As Chief Creative Officer, Peter Salmon’s brief is to champion ideas and further accelerate the rollout of content internationally across linear and digital platforms.
A highly experienced programme maker and commissioner, Salmon has held numerous leadership positions in broadcasting and production at Channel 4, Granada TV, The Television Corporation and the BBC, where he has been Controller of BBC1, Director of Sport and founding Director of BBC North. Prior to joining Endemol Shine Group Peter was responsible for establishing and managing BBC Studios, the new production division being created within the BBC.
Peter is also co-inventor of Sport Relief, the £100m charity initiative with Comic Relief, where he is a Trustee. As Controller of BBC One Salmon commissioned ‘Waking the Dead’, ‘Holby City’, ‘dinnerladies’ and ‘My Family’ among others, and at BBC Sport he won back rights to ‘Match of the Day’ and pioneered sport online and red button services at Wimbledon and The 2004 Athens Olympics. He was Chief Creative Officer of BBC Vision, overseeing in-house production including ‘Strictly Come Dancing’, ‘Top Gear’, ‘Dragon’s Den’, ‘EastEnders’ and ‘The One Show’. As a programme maker he was on the original ‘Crimewatch UK’ team and became its series producer, produced more than 20 programmes at the Natural History Unit and was Executive Producer for Wallace and Gromit Oscar winner ‘The Wrong Trousers’ from Aardman Animations. His other positions in the industry have included CEO of independent production group, The Television Corporation, Controller of Factual Programmes for Channel 4 and Director of Programmes for Granada Television. Most recently he established and ran BBC North, the 3,000 strong BBC production base near Manchester and was Director, BBC England before becoming Director of BBC Studios in late 2015.