Keith Underwood

Director of Strategy and Technology
Channel 4
Keith is the member of Channel 4’s Executive Committee responsible for strategy and corporate development, broadcast operations, content management, corporate systems, and the development of C4’s digital products. Recruited to Channel 4 with a brief to formulate commercial strategy – with a principal focus on digital business transmission, Keith subsequently led the project to launch All 4; Channel 4’s award-winning video on demand service which replaced 4oD in 2015. Keith is Board Director of Digital UK and Parable VR, having previously served as Chairman of Freeview and a Board Director of YouView. Before joining Channel 4, Keith was employed by Discovery Networks International. He was Vice President of Strategy and Digital Media for all territories outside the US, having previously served as a member of the UK Executive Management Team responsible for strategy and business/commercial development.Keith joined Discovery from the Corporate Strategy Department of BSkyB, having started his career as a Strategy Consultant with PwC.