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Transformative Tech at IBC2026
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IBC2026, taking place 11-14 September 2026 at the RAI, Amsterdam, is the global platform where the future of Media and Entertainment is imagined – and created.
Want to innovate, connect, collaborate? Visit IBC2026 Future Tech in Hall 14, bringing together global media leaders, technology innovators and start-ups developing the next generation of tools, workflows and experiences.
With the Future Tech Stage, the Start Up Hub and the industry-leading IBC Accelerator Programme, Future Tech is a dynamic destination for discovery, collaboration and industry advancement.
Join us at IBC2026 and explore real-world innovations from pioneering tech providers like BBC, Comcast, EBU, Globo, Google, ITV, Microsoft, OBS, RAI, Verizon and many more.
AI, Trust and the Future of Media Technology
Technology is transforming every stage of the media value chain, from content creation and production to distribution, discovery and monetisation.
At Future Tech, discover how the industry is applying AI in real-world environments, from intelligent production workflows and content personalisation to automation, localisation and audience engagement. Explore the technologies helping media organisations verify content authenticity, build trusted workflows and navigate a future where AI-generated and human-created content increasingly coexist.
Meet the innovators developing the next generation of tools and gain practical insight into the technologies shaping the future of media and entertainment.
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Why Attend?
Discover the future of live streaming
As audience demand for live content continues to grow, explore the technologies transforming how live experiences are produced, distributed and monetised. From cloud-native workflows and low-latency delivery to scalable streaming infrastructure and enhanced viewer experiences, discover the innovations powering the next generation of live media.
Explore Future Tech IGNITE
Future Tech is now a central destination at IBC, where new ideas meet real industry adoption.
Future Tech will feature a the IBC Future Tech IGNITE, a start-up zone featuring 30–40 emerging companies.
Experience the next generation of real-time media
Real-time technologies are reshaping content creation, audience engagement and live production. Learn how AI, cloud infrastructure, virtual production and advanced networking technologies are enabling faster workflows, greater flexibility and more immersive experiences across sports, news, entertainment and live events.
Witness innovation at the Accelerator Programme
The Accelerator Innovation Programme continues to grow in scale and impact, with a clear focus on real-world innovation. Supported by Google as Headline Sponsor and EIT Culture & Creativity as Innovation Partner.
Halls 1, 2 and 3: Delivery – Distribution, Satellite, Displays & Screens, Post Production
Hall 5: Content Everywhere – Monetisation & Ad Tech, Data Infrastructure & Cloud Services, OTT & Streaming, Sports Streaming Technology, Esports & Gaming, Cyber Security, Telecommunications
Halls 6 and 7: Delivery – Post Production, Virtual Production
Hall 8: Multi Technologies – Production, Management, Audio, Visual, Transmission, Esports/Gaming, Film & Cinema
Halls 9 and 10: Production – Production, Video Services
Halls 11, 12 and 13: Multi Technologies – Production, Management, Audio, Visual, Transmission, Esports/Gaming, Film & Cinema
Hall 14: Future Tech – Artificial Intelligence, Machine Learning, Esports/Gaming, Prosumer Tech, Creator Economy, Virtual Production
Outdoor Exhibitors: Dedicated outdoor exhibition space
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★ Your Visitor Pass Benefits:
Ideal for content and media tech professionals who want to discover the latest technologies:
- Access to over 1,250 exhibiting companies in 14 halls
- Access to show floor theatres, including the Showcase Theatre, Future Tech Stage and Content Everywhere Stages
- Access to the IBC Owner & Partner Programme
- Access to Future Tech, taking place in Hall 14
- Free travel pass for all days of IBC2026
Where?
The IBC2026 Show is held in Amsterdam from 11-14 September 2026 at the RAI, Amsterdam.
IBC's location is ideally suited to cater for attendees safely. Getting around is made simple by the excellent public transport network, thousands of taxis, and the city-wide cycle paths. There are over 500 hotels across the city with many located within walking distance of the RAI Amsterdam convention centre.
Ideal for content and media tech professionals who want to discover the latest technologies, the FREE Visitor Pass will provide you with access to the entire exhibition, outdoor exhibits and show floor.