Welcome to the Generative AI section at IBC2024, where we spotlight the transformative role of this technology in reshaping technology and media landscapes.

This segment explored the capabilities of advanced models to innovate and revolutionise the way content is created and transformed.

Featuring expert panels and live demonstrations, our programme focused on how generative AI is revolutionising content creation, addressing ethical considerations in AI deployment, and exploring the advancements in generative models for creative innovation.

Gain insight into the cutting-edge world of Generative AI, as we focused on driving technological advancement at IBC2025.

Register your interest for IBC2025

AI Tech Zone, Hall 14

Step into the cutting edge of innovation at the new AI Tech Zone, powered by the EBU, where the brightest minds and the most advanced technologies came together at IBC2024.

Positioned prominently in Hall 14, this dedicated area hosted industry leaders and visionaries exploring how AI is transforming media and entertainment.

The AI Tech Zone provided a dynamic fusion of cutting-edge exhibits from companies including Wasabi Technologies, AudioShake, Vionlabs and Zaibr, and an insightful programme, showcasing the transformative power of AI across the industry.

More about the AI Tech Zone  

IBC2024 AI Tech Zone Sessions Included

IBC AI Tech Zone (Hall 14, 14.AIA01)

Free to Attend

    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Over the past year, the regulation of AI has been a hot political topic in Europe and in the world. ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Overview on content provenance & authenticity tech and applications.
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Join ElevenLabs, the leader in AI audio, for a live demo of their Dubbing Studio platform. Learn how ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Streaming services are facing a critical challenge: Retaining customers and reducing churn in an inc ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    GenAI is opening up innovative new avenues for creativity and production. From generating original c ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    "The Media Industry is moving rapidly to develop and leverage AI capabilities into their productions ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    XReco will pave the way for lifting the use of XR media content from being occasionally involved in ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    "Discover how BluConductor™ is transforming the media and entertainment industry with its innovative ...
IBC AI Tech Zone (Hall 14, 14.AIA01)

Free to Attend

    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    In this presentation, I explore the ongoing transformation of AI in the media and entertainment indu ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    In his keynote speech, Jyri will share insights into how Yle has successfully navigated the AI revol ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Join us for an engaging panel discussion on how the convergence of AI and software-defined infrastru ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    "In the rapidly evolving digital landscape, media companies and sports organizations face increasing ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    AI is revolutionising the ways we connect with new audiences in the world of media and entertainment ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Are generative techniques ready to augment and accelerate how text and audio-visual materials are cr ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Join us for this exclusive IBC Accelerator preview showcasing R&D highlights of how AI tools can rev ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Check out this exclusive IBC Accelerator preview session for a sneak peek into their R&D proof-of-co ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    This informative session from Eluvio will showcase use of the Content Fabric as a next-generation co ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Join us for an groundbreaking conference exploring the transformative power of AI in video translati ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    With the rise in popularity of streaming services such as the BBC iPlayer and Netflix , personalisat ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Recommender systems (RSs) completely rely on the knowledge of training information to generate recom ...
IBC AI Tech Zone (Hall 14, 14.AIA01)

Free to Attend

    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    "RTVE Lab has pioneered the creation of the first musical piece composed by artificial intelligence ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    The future of music shows is here, with artificial intelligence revolutionizing both the viewing and ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    The broadcasting model is rapidly evolving, with players like Amazon Prime, Netflix, and even influe ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    High-speed file transfer is critical for many media workflows, from post-production to distribution. ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    The accelerated growth in video consumption across OTT platforms, sports, gaming, short-form videos, ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    "Join us for an exclusive live demo session of VIDEO.TAXI, the cutting-edge platform redefining cont ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Get to know how AI is transforming business processes, enabling better (and faster) decision-making, ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Join Sagi Reuven, Chief Revenue Officer at Deepdub, and Paul Robinson, President of Kartoon Channel, ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    The new AI era is rapidly changing our businesses compared to the past– like a steam engine accelera ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    News is not just confined to one country’s borders, and different societies have different perspecti ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    In this presentation, we'll be looking at the various research activities carried out at Ina, and th ...
IBC AI Tech Zone (Hall 14, 14.AIA01)

Free to Attend

    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    This session will provide a comprehensive overview of how AI can be effectively integrated into medi ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    The Vera.ai project, along with its partners, is dedicated to advancing trustworthy AI solutions in ...
    • IBC AI
    IBC AI Tech Zone (Hall 14, 14.AIA01)
    Swiss Radio and Television (SRF) is actively integrating AI solutions to enhance operational efficie ...

2024 AI Accelerator Projects

AI Media Production Lab

In an IBC Accelerators first, the 2024 Programme featured three very special challenges under an umbrella theme of ‘AI Media Production Lab’, with an all-star cast of Champions and Participants exploring a series of specific AI concepts in various production scenarios within this exciting, fast-moving and disruptive area of media and technology:

  • Generative AI in Action
  • AI Audience Validation Assistant (AAVA)
  • Changing the Game: Predictive Generative AI 

More about the Project

Evolution of the Control Room

The 'Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions' Challenge combined two original Accelerator 2024 proposals into a transformative, overarching project exploring the evolution of live production workflows – with two key streams of development – the Evolution of the Control Room, leveraging XR, Voice, AI and HTML Based Graphic Solutions.  

More about the project

IBC2024 AI Sub-Topics

This year, our AI Programme zeroed in on the crucial and transformative sub-topics driving the global media revolution. Delve into breakthrough developments and essential insights in four key areas: Deep Learning, Generative AI, Machine Learning, and Predictive Analytics.

Machine Learning

Dive into the impact of Machine Learning on the media industry, streamlining content delivery and personalization. This segment illuminates how Machine Learning optimizes content strategies and distribution, improving efficiency and viewer engagement without the traditional constraints of broadcasting.

Explore Machine Learning

Deep Learning

Discover the transformative power of AI in broadcasting, streamlining operations and enriching audience engagement. In the Deep Learning segment, we'll examine AI's influence on customizing content, innovative content generation, and elevating operational efficiencies, illustrating its revolutionary effect on the sector.

Explore Deep Learning

Predictive Analytics

Explore the revolutionary impact of Predictive Analytics in broadcasting, enhancing decision-making and audience connections. This segment will highlight how Predictive Analytics forecasts viewer preferences and trends, driving content customization, strategic planning, and operational improvements, showcasing its pivotal role in transforming the industry.

Explore Predictive Analytics

Generative AI

Uncover the cutting-edge developments in advertising technology through the lens of Generative AI. This segment delves into how Generative AI is redefining targeted advertising, real-time bidding, and analytics, demonstrating its pivotal role in bridging advertisers with audiences more precisely. Explore how it amplifies engagement and drives revenue growth in the digital realm.

Explore Generative AI

IBC2024 Core Content Topics

This year, our Content Programme explored the most pivotal and transformative topics shaping the global media and entertainment landscape. Explore the cutting-edge advancements and critical insights across six primary areas:

Artificial Intelligence

Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.

Explore AI Programme

OTT & Streaming

OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.

Explore OTT & Streaming Programme

Cloud

Cloud technology is crucial for broadcasters seeking flexibility and innovation. We discussed how it supports secure content storage, on-demand resource access, and seamless collaboration, transforming content distribution and remote production processes.

Explore Cloud Programme

Connected Technology

Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.

Explore Connected Technology Programme

Adtech

Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.

Explore AdTech Programme

Immersive Technology 

Immersive tech, including VR, AR, and MR, is opening new storytelling dimensions and engaging viewers like never before. Discover how these technologies offer compelling, immersive content experiences, from live events to narrative storytelling.

Explore Immersive Technology Programme