Welcome to the Generative AI section at IBC2024, where we spotlight the transformative role of this technology in reshaping technology and media landscapes.
This segment explored the capabilities of advanced models to innovate and revolutionise the way content is created and transformed.
Featuring expert panels and live demonstrations, our programme focused on how generative AI is revolutionising content creation, addressing ethical considerations in AI deployment, and exploring the advancements in generative models for creative innovation.
Gain insight into the cutting-edge world of Generative AI, as we focused on driving technological advancement at IBC2025.
AI Media Production Lab
In an IBC Accelerators first, the 2024 Programme featured three very special challenges under an umbrella theme of ‘AI Media Production Lab’, with an all-star cast of Champions and Participants exploring a series of specific AI concepts in various production scenarios within this exciting, fast-moving and disruptive area of media and technology:
- Generative AI in Action
- AI Audience Validation Assistant (AAVA)
- Changing the Game: Predictive Generative AI
Evolution of the Control Room
The 'Evolution of the Control Room - Leveraging XR, Voice, AI & HTML-Based Graphics Solutions' Challenge combined two original Accelerator 2024 proposals into a transformative, overarching project exploring the evolution of live production workflows – with two key streams of development – the Evolution of the Control Room, leveraging XR, Voice, AI and HTML Based Graphic Solutions.
Machine Learning
Dive into the impact of Machine Learning on the media industry, streamlining content delivery and personalization. This segment illuminates how Machine Learning optimizes content strategies and distribution, improving efficiency and viewer engagement without the traditional constraints of broadcasting.
Deep Learning
Discover the transformative power of AI in broadcasting, streamlining operations and enriching audience engagement. In the Deep Learning segment, we'll examine AI's influence on customizing content, innovative content generation, and elevating operational efficiencies, illustrating its revolutionary effect on the sector.
Predictive Analytics
Explore the revolutionary impact of Predictive Analytics in broadcasting, enhancing decision-making and audience connections. This segment will highlight how Predictive Analytics forecasts viewer preferences and trends, driving content customization, strategic planning, and operational improvements, showcasing its pivotal role in transforming the industry.
Generative AI
Uncover the cutting-edge developments in advertising technology through the lens of Generative AI. This segment delves into how Generative AI is redefining targeted advertising, real-time bidding, and analytics, demonstrating its pivotal role in bridging advertisers with audiences more precisely. Explore how it amplifies engagement and drives revenue growth in the digital realm.
All IBC2024 content is available to watch on demand on IBC365.
Artificial Intelligence
Explore how AI is revolutionising broadcasting, from automating tasks to enhancing viewer experiences. This segment covered AI's role in content personalisation, creation, and efficiency improvements, showcasing its transformative impact on the industry.
OTT & Streaming
OTT and streaming services have transformed media consumption, offering content anywhere, anytime. This section highlighted trends, challenges, and strategies for success in content licensing, distribution, and delivering seamless streaming experiences.
Connected Technology
Uncover how interconnected technologies like IoT, 5G, and smart devices are creating a unified media ecosystem. This topic explored the potential for new content consumption forms and interactive audience experiences, redefining traditional broadcasting.
Adtech
Discover the latest in advertising technology, focusing on targeted advertising, real-time bidding, and analytics. Learn how Adtech connects advertisers with audiences more effectively, enhancing engagement and revenue in the digital landscape.