Simon Eldridge is a co-founder and Chief Product Officer at SDVI Corporation, responsible for the definition, strategic direction and growth of all product offerings. SDVI Rally is the first and leading cloud-native media supply chain management solution, driving agility, efficiency, and business growth in major media organisations worldwide.

Simon has established an extensive track record building and managing successful software and SaaS product lines at leading vendors in the media and entertainment space. He is a firm believer in cloud-native architectures transforming technical operations and improving operational efficiency.