Igniting social change, creating brands, campaigns and businesses with soul is Sian’s passion. Multi-award winner, including Female Marketer of the Year, CEW Achiever Award, Entrepreneur of the Year and British Inventor of the Year; Sian is a serial entrepreneur with a varied background in advertising, Michelin Star restaurants, film production and brand creation design agencies.
In 2017, Sian and Frederikke Magnussen founded A Plastic Planet; a global social Impact movement with a single goal - to ignite and inspire the world to turn off the plastic tap. As entrepreneurs, they bring a different fresh pro-business approach to environmental issues. A Plastic Planet are highly vocal in representing the public's right for plastic free choice, working collaboratively with industry, retailers, Governments, legislators and the UN; to accelerate the pace of change at all levels. Recognised in The 2019 Fast Company Awards and winners of International Campaign of the Year, APP also launched the Plastic Free Consumer Trust Mark for brands and the 'Working Towards Plastic Free' Commitment Mark for industry. From hackathons for Unilever and BT, to the Plastic Free Aisle campaign and lobbying for new laws banning export of plastic waste to developing countries; A Plastic Planet have created global impact in just 2 years.