Although having a degree in social work, Sarah accidentally landed in the private sector, where she worked for ten years in sales focusing on business development, negotiation and networking. After this experience, Sarah returned back to her roots - the social sector- where she worked as a regional coordinator for the Foundation against Cancer. Sarah's main tasks consisted in: the coordination of various major events and projects; the setting up of partnerships with hospitals and local authorities, and the recruitment and coaching of volunteers.
These are all diverse skills that Sarah is currently using at VRT, where she got the opportunity, about two years ago, to create the Sandbox Hub. The Sandbox Hub was build as a part of the MediaRoad project, funded by H2020, and it replicates the successful VRT Sandbox model for other international media organizations. It creates an international network of media innovation accelerators through which: groundbreaking ideas can be tested and scaled; innovative knowledge is shared, and where events are co-organised to enable local startups to easily scale on an international level.
Sarah now manages this Sandbox Hub and is also engaged in other projects of the innovation department, meaning she continuously works together with European and Flemish partners, among which startups, universities, broadcasters and other media organizations. Sarah strongly believes in the value of international collaboration and open innovation.