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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

Prinyar Saungsomboon

Prinyar Saungsomboon

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Prinyar Saungsomboon

Prinyar Saungsomboon

Product Manager, PHABRIX

Prin is responsible for the market analysis and roadmap development for PHABRIX test & measurement products with a particular focus on high dynamic range (HDR) and ST 2110.

With over 35 years of hands on industry experience, Prin has worked on the design of several generations of studio equipment throughout the broadcast production chain.  More recently he has been deeply involved in the experimentation and testing of live HDR and wide colour gamut (WCG) production systems

He has also worked on the development of next-generation audio (NGA) in live production, the transmission standards for both DVB HDR video and next-generation audio, and the colourimetry for digital cinema.

Prin is a SMPTE Fellow, a member of the IEEE and the AES - is a past chair of AES UK, and has been a IBC papers assessor for many years.  He has been awarded several patents and is a frequent participant in industry events.

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