Peter W. Szabo is department lead of the UX/UI team at 3SS, and a passionate user experience researcher. He holds an MSc in Industrial Design from Petru Maior University in Romania. He is currently an Informatics Ph.D. candidate at UMFST University, Targu Mures, Romania. His research focuses on the use of machine learning to enhance user experience.
Peter has over 11 years of international success in user experience design and delivery. He has worked as external UX consultant, researcher, and designer for multiple blue chip brands including Amazon, HSBC and AO.com. He was UX Director of WhatUsersDo, a leading UX research platform based in London, now part of UserZoom. Between 2015-2017 he led the UX team at the world’s biggest online gambling company The Stars Group Inc. (PokerStars, FullTilt, Casino, BetStars, etc.)
At 3SS, he is involved in designing the viewer experience for major pay-TV providers and other big brands, while mentoring and coaching team members.
In June 2017 his book entitled User Experience Mapping was published by Pack in Birmingham. Recently he returned to Targu Mures, where he now lives with his family.