Dr. Per Fröjdh is Director of Media Standardization at Ericsson and has three decades of experience in research and innovation. He received his MSc (Engineering Physics) and PhD (Theoretical Physics) degrees after studies at Chalmers University in Gothenburg, Sweden, and at Imperial College in London, UK. Subsequent to postdoctoral appointments in Seattle, USA, and Copenhagen, Denmark, he accepted a faculty position at Stockholm University in Sweden as Professor of Theoretical Physics before joining Ericsson as Manager of Video Research and Standardization.
Per has contributed to the AVC and HEVC standards for video compression, the DASH streaming format and the ISO base media file format in MPEG, served on the advisory committee for the W3C, and has been the editor of 15 standards in MPEG, ITU, 3GPP and IETF. He is the Multimedia Chair at the Swedish Standards Institute and Head of Delegation to SC29 (MPEG & JPEG) for Sweden. He is currently Vice President of the Media Coding Industry Forum and Steering Board Member of DVB. He also serves as Treasurer and Promotions Chair of the DASH Industry Forum.