Nitin Pai is the Senior Vice President and head of strategy and marketing at Tata Elxsi.
He brings over 25 years of industry experience in design, new business incubation, R&D, strategy and marketing for technology and design services addressing broadcast, consumer electronics, telecom and transportation industries.
As head of marketing and corporate strategy, he helps the company develop business and market strategies, steer business units and the company in select verticals and markets, and drive strategic partnerships to strengthen its service portfolio, value proposition and business growth.
He started as a designer in one of the world’s largest motorcycle companies and then incubated and grew a business around industrial design and UX services which is among the largest design houses in Asia today. He then moved to lead marketing and strategy, and brings deep insights into design-led thinking and digital, and how that can be used strategically to impact brands and businesses.
He is an alumn of BITS Pilani and INSEAD.