As Vice President of Technology at Warner Bros., Michael Zink is responsible for exploring emerging technologies to enhance WB’s capabilities for production, post-production, and distribution. This includes assessing new technologies; and assisting with the setup and integration of digital workflows. Michael also participates in a number of standards associations such as CTA, DCI, SMPTE, among others; and also serves as Chairman for the UHD Alliance. Prior to joining Warner Bros. in 2014, Michael worked at Technicolor for over 10 years, most recently as Vice President of Technology Strategy, where he was responsible for launching the production efforts around various new optical disc formats. Additionally, Michael was responsible for the promotion and adoption of Technicolor technology solutions within industry groups. Earlier in his career, he worked for several media production facilities in Germany.