Max serves as Senior Analytics Manager for Formula 1®. He is responsible for transforming raw data through analytics into actionable insights, recommendations and actions. Max focuses his efforts on overall fan data strategy, as well as supporting commercial and marketing departments.
Prior to joining Formula 1®, he has been working for City Football Group across their various soccer clubs such as Manchester City FC, New York FC, and Melbourne City FC, managing Business Analytics and Data Science projects across diverse fields such as Fan Relationship Management, Sales, Marketing, Ticketing, and Sponsorship. Max also has had his share of hands-on experience working on data analytics projects for worldwide companies such as Accenture, Michelin and Adidas.