As Chief Product Officer, Martin Ashplant uses data and analytics to understand what resonates with kids in a way which has never been done before. Through user testing, trendspotting and data analytics - Martin oversees the development and user experience (which we call ‘kid experience’) of Beano.com and the Beano app.
Martin also leads the development of ‘Beano Brain’, an innovative approach to understanding what kids really want digitally. This tool provides the foundation for the whole business to build engaging and successful digital products and content - and will also be available for brands and businesses to harness to generate bespoke insight to help them engage with 6 - 12 year olds.
With a background in journalism, Martin has worked for the past 15 years within the digital media sector in a number of roles, including at Metro UK and City A.M. as Digital Director driving award-winning websites.