Technology, Telecoms & Media Advisor, IBC
Mark has been at the forefront of the mobile communications revolution since the early 1990s, playing an integral role in the foundation of the GSMA and the development of the Mobile World Congress, Mobile World Congress Shanghai and other events over more than two decades. As Communications and Marketing Director at the GSMA, he led communications globally to support the roll-out of digital mobile networks across the world, and the ongoing evolution from 2G to 5G. Over the last decade, with a vision for the future of mobile as the primary screen for entertainment, he created a series of cross-industry engagement platforms, bringing together thousands of global entertainment, creative agency and consumer brand marketers at MWC to secure content partnerships and develop innovative projects with the world's biggest mobile networks. He founded the Global Mobile Awards, which he produced for some twenty-three years, as well as driving a wide range of GSMA initiatives on behalf of the industry. Prior to the GSMA, Mark worked in the music, publishing and PR industries. He currently has his own independent marketing consultancy MSA Ltd, focused on the intersection of media, entertainment, telecoms and technology and is a Strategic Marketing Advisor to IBC and TM Forum, as well as a member of IBC's Content Steering Group. He is a regular speaker and panellist and chair at MWC, IBC and other leading industry events. Mark is also a Non-Executive Director on Ofcom's Advisory Committee for England as well as a digital content marketplace platform start-up, Konnect Digital, and is a Non-Executive Board Member & Trustee of the Henley Festival, a leading UK music & arts festival.