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The world's most influential media, entertainment & technology show

13 - 17 September 2019 
RAI Amsterdam 

Lars Stegelmann

Lars Stegelmann

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Lars Stegelmann

Lars Stegelmann

Executive Vice President Commercial, Nielsen Sports

Mr. Stegelmann, who has two degrees in business management and social economics, is responsible for all commercial activities of Nielsen Sports in Germany, Switzerland, Austria, Northern / Central and Eastern Europe since the beginning of 2015.

He can rely on more than 10 years of experience as a sales, marketing & communication expert with a focus on sports, media and entertainment. Amongst others, he worked for the FIFA Football World Cup in South Africa in 2010, for UEFA linked to EURO 2012 in Poland and Ukraine as well as the UEFA Champions League final 2012 in Munich. He also worked for the FIA Formula E and developed the commercial concept for the new Formula E series of the Fédération Internationale de l’Automobile (FIA), headquartered in London before he joined Nielsen Sports & Entertainment.

In addition, Mr. Stegelmann worked for more than seven years for the international consulting companies PricewaterhouseCoopers and Roland Berger Strategy Consultants, where he gained valuable experience and expertise in strategic management. He has worked and lived in Switzerland, Poland, Ukraine, Great Britain, Belgium, South Africa and Germany. Mr. Stegelmann has extensive knowledge and understanding of brands, rights holders, federations, media companies, venues and agencies.

Sessions