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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

Jonathan Freeman

Jonathan Freeman

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Jonathan Freeman

Jonathan Freeman

Managing Director & Professor of Psychology, i2 media research limited & Goldsmiths University

Jonny is a leading expert in digital media psychology. Using psychology research methods, he has developed and applied a body of knowledge to optimise digital media products and services, focusing on user experience, and the effectiveness of communications.

In his 25+ years’ experience, Jonny has been instrumental in identifying the needs of television audiences and he has consulted widely with the TV industry to recognise business opportunities arising from transformative technologies such as personalisation and 5G.

At Goldsmiths University, Jonny has built an applied research team with expertise in innovative methodologies (from physiology and eye-tracking, to behavioural analysis) to apply to R&D challenges.  He has focused on measuring user experience of television and immersive content and his team’s methodologies - including the ITC-Sense of Presence Inventory (2001) and the more recent Immersive User Experience Toolkit (2018) - are in use in hundreds of labs around the world.

Sessions