James Crossland is SVP International Operations for WarnerMedia, responsible for the international strategy and coordination of all operational efforts across WarnerMedia Integrational including change initiatives to support TI’s fast-evolving portfolio of linear and non-linear businesses. Previously he was regional vice president for technology and operations EMEA & APAC, responsible for leading the media supply chain operations and the strategic direction on investments, applications and solutions to enable WarnerMedia channels, platforms, partnerships and business models across the EMEA and APAC regions. He joined the company in January 2016 from PwC where he was director for broadcast media transformation.
James has been in the media industry since 2004 leading the building and running of broadcast services for television and digital platforms across the UK public service sector and internationally. He has led initiatives across the media industry, delivering transformation of broadcast and production services at ITV and BBC , re-platforming international playout, distribution and VOD services at Encompass Digital Media and working with global media clients developing strategic operational transformation with PwC.
James started his career at IBM laboratories in Winchester, UK, then spent several years consulting across a wide range of industry sectors focusing on strategic deployment of technology to enable business growth and operational agility before moving into the media industry.