Hiroshi Kawano, also known as Hiro, is President of the Professional Products & Solutions Group at Sony Imaging Products & Solutions Inc. He is responsible for the wide range of professional products and solutions businesses from broadcasts and production to corporate, education, and sports solutions businesses. Under the tagline of “Live Your Vision”, his focus is on establishing long-term partnerships with clients by understanding their needs and drawing up win-win scenarios, in order to offer suggestions on how to solve their challenges utilizing Sony’s technologies. Hiro has worked in multiple business categories and areas at Sony over the course of his more than 30-year career, engaging mostly in marketing and corporate planning. He was President and Corporate Executive at Sony Marketing Inc., an affiliate of Sony Corporation, overseeing sales, marketing and services in Japan for Sony’s all consumer products, and previously served as President of Sony Computer Entertainment Japan and Asia, where he led the PlayStation business for the Japanese and all Asian markets. His career has also taken him to the US to work in consumer product categories, and he has a wealth of experience in sales and marketing globally.