Henry Embleton is the head of ad products and revenue at Crunchyroll and VRV. In this role, Embleton drives strategy around the ad products, experience, and monetization for the AVOD side of the platforms Crunchyroll, the world’s most popular anime brand, and VRV, the fandom-focused video platform featuring premium channels including Crunchyroll, Rooster Teeth, NickSplat, Boomerang, and more. Embleton drives all strategic growth with a focus on converting AVOD fans into SVOD fans. Combined, Crunchyroll and VRV boast over 50 million registered users and over 2 million subscribers.
Embleton’s experience in media spans across content creation, distribution, and monetization. Prior to Crunchyroll and VRV, Embleton was the founder of Catch Talk TV, a video platform focused on aggregating and curating events, conferences, and keynote discussions, which brought him to Silicon Valley from the United Kingdom. Embleton got his start in media across the pond as a publisher in print media, creating business reports for newspapers in the United Kingdom, including The Times, The Sunday Times and The Week.