Andy is co-founder and partner of The Hook Group, one of the largest youth media groups on social.
He met his business partner Gordon Bennell on the first day of University when they were both unfortunate enough to be the only ones wearing Hawaiian shirts on the first night at freshers.
The pair have since gone on to build and sell businesses in the youth and media market over the last 14 years. While looking to advertise their other businesses through the existing Facebook publishers in the market, they saw an opportunity to build their own channel that engaged both a male and female youth audience with quality original content at its core.
They launched The Hook in 2014 and grew it into one of the biggest youth publishers on social known for standout original entertainment.
In 2017, they formed The Hook Group with the launch of The Hook Labs, a social marketing agency which helps to scale brands on social.