Alex Okosi is the driving force behind Viacom International Media Networks (VIMN) Africa, home to Viacom’s powerhouse entertainment brands BET, Comedy Central, MTV, MTV Base, MTV Music, Nickelodeon, Nick Jr., and NickToons in Africa, as well as BET International with channel brand businesses in Europe, Asia and Africa.
With entertainment experience amassed across 3 continents over a 21-year span, Okosi has a broad background in Business Development, Corporate Strategy, Advertising Sales, Distribution, Digital Media and General Management. He achieved a personal and industry milestone when he identified a business gap for a youth music and lifestyle channel in Africa, developed the business plan and launched Viacom’s first localised channel in Africa, MTV Base, in 2005. Since then, Okosi has also spearheaded the development and roll-out of additional Viacom channels MTV, Comedy Central, Nickelodeon and BET tailored for the African market. Now in its fourteenth year, VIMN Africa delivers more channels to Africa than any other international network with a collective footprint that reaches 48 territories and more than 100 million viewers.
Appointed Executive Vice President and Managing Director of VIMN Africa in early 2017, Okosi’s association with the company goes back to 1998 when he joined the Trade Marketing team in New York, before becoming part of the MTV Networks Affiliate Sales and Marketing division in Los Angeles in 2000. By mid-2003, Okosi had transferred to MTV Networks International’s Strategy and Business Development team in London before moving to Johannesburg in 2006 to oversee the growth and development of VIMN Africa.
In July 2017, his role expanded to include driving the growth of the BET brand in all markets outside of the US as the Executive Vice President and Managing Director for BET International. Through BET linear channels and SVOD platforms, the brand is accessible to more than 40 million homes in over 60 countries around the world.
Okosi’s vision is to develop content and experiences for audiences that not only entertain and showcase great youth creativity and talent, but also serve to socially empower audiences in Africa and around the world. These campaigns include the MTV Africa Music Awards, MTV Shuga, MTV Base Meets, Nickelodeon Genius, BET Experience Africa and the BET Awards Best International Act category.
For his innovative business leadership, Okosi was named a Young Global Leader by the World Economic Forum in 2013, an All Africa Business Leader Award Finalist in 2018, and an honorary Fellow of the Nigerian Institute of Marketing of Nigeria (NIMN) in 2019. Nigeria born, Okosi was educated in the US, graduating magna cum laude in Business Administration and Economics from St Michael’s College in Vermont.