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The world's most influential media, entertainment & technology show

11 - 15 September 2020
RAI Amsterdam 

Adam Fry

Adam Fry

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Adam Fry

Adam Fry

Vice President of PSE, Sony
Appointed in 2016 to lead Sony's professional solutions business in Europe, Adam is responsible for driving the company's growth across Europe in core B2B markets, including Media and Broadcast. Since taking up this role; a strategic focus has been the expansion of Sony's Services portfolio, alongside its core competency in imaging and AVIT technology products and Solutions. Supporting locally developed innovations, Adam is championing complimentary industry trends, including Artificial Intelligence, Virtual/Augmented Reality and exploring the opportunities offered by the IoT. Adam joined Sony in 1990, holding a number of European Director level roles prior to his appointment to Vice President. These included Head of Media Solutions Business, Head of North and Central European Country Operations, Director European Channel and Director Strategic Customers EMEA. Today, Adam is also President of Sony's fast-growing global Sports business. As chairman of the board for Hawkeye Innovations, Memnon Archiving Services and digital healthcare solutions provider eSATURNUS nv, plus a former Sony UK Technology Centre board member, Adam has a broad depth of international experience and is instrumental in supporting Sony's professional expansion in Europe and the company's enhanced focus on its Services and Solutions offerings.