Yassue Inoki

Yassue Inoki

President, ABOTTS (Associação Brasileira de OTT e Streaming)

Yassue Inoki is one of the most influential voices in the streaming, digital advertising, and Connected TV (CTV) ecosystem across Latin America.

As President of ABOTTS, she leads the development of the industry’s largest community, driving initiatives that connect executives, platforms, and brands while fostering innovation across the market.

With more than 10 years at Globo, where she held leadership roles in international operations, Yassue brings the strategic perspective of someone with deep, firsthand knowledge of the industry on a global scale. She focuses on developing strategic partnerships and new business opportunities across the media, technology, and streaming sectors throughout Latin America.

Leading multiple institutional initiatives at ABOTTS, she brings together key industry leaders to shape the conversations defining the future of streaming.