Will Brass
Chief Commercial Officer,
Premier League
As the Premier League’s Chief Commercial Officer, Will Brass is responsible for the Premier League’s family of commercial partners and licensees, brand development, campaign activity and events programmes.
Will started his career as a lawyer before working at Rothschild as an adviser to various European football clubs, experience which led to him joining Tottenham Hotspur as Head of Business Development. He subsequently represented the commercial interests of sporting team and talent clients at Creative Artists Agency, prior to arriving at the Premier League in February 2016.
In addition to his role at the Premier League, Will sits on the Board of Rezzil and the Advisory Board of the England Women’s Player Partnership in cricket.
Sessions
-
12-Sep-2026Future Tech StageBeyond the Live Event: AI-Powered Fan Engagement for Sports