Tom is one of the founders and the Chief Commercial Officer of XroadMedia – a company specializing in providing advanced and cloud-based content discovery, recommendations, and personalization services to video service providers. Tom has more than 20 years of experience in the telecommunication and media industries, where he held various roles in marketing, sales and business development for Siemens, Alcatel-Lucent and Motorola. Prior to founding XroadMedia, he was Chief Marketing Officer at APRICO Solutions, a venture of Royal Philips Electronics. As the CCO of XroadMedia, Tom is responsible for the marketing and sales agenda of the company.