Tobias Froehlich

Tobias is a professional overseeing product strategy, experience, and design and he carries the product responsibility for TVXRAY. With a focus on the "why" and "what" of the product, he guides teams and consultants in creating product propositions and ensuring alignment with business objectives. Tobias actively supports ideation, pitches, and concept phases while defining and tracking product performance metrics. He plays a key role in interviewing, recruiting and supervising designers and product owners, as well as supporting the design community. His expertise extends to conducting user and market research and consultation providing to clients when required.