Sushant Rai

Sushant Rai, Vice President – Sales, SEAsia, SAsia, WAsia & Africa, brings over 30 years of media-tech experience spanning Business Development, Sales, Systems Integration, Partner Management, and Consulting across South-East Asia, South Asia, West Asia, and Africa.
He has worked with leading media-tech brands including Tektronix, Benchmark, Vizrt, Dolby, Cisco, Harmonic, and TVU, winning several first accounts along the way. He also served as Head of Broadcast Engineering & System Design for the region's first HD-ready News Network.
Sushant has witnessed and contributed to major industry transitions firsthand — analog to SDI, HD to UHD-HDR, mono to surround audio, linear to non-linear distribution, manual to AI-enabled MAM, content globalization to personalization, and camera acquisition from 6kg shoulder rigs to 300g smartphones.
Drawing on decades of customer interactions across regions and transitions, Sushant is now focused on delivering VisualOn solutions in three key areas:

Cost optimization
Monetization
Enhancing Customer Experience (CX)

— all aimed at improving customers' ROI through Cloud and AI-enabled, future-proof offerings.