Steve Perks
Steve leads the Advertising Technology Practice in EMEA & APAC for SAS, covering ad serving and monetisation, advertising analytics, automation and customer experience. Working with Broadcasters and Publisher clients to deliver innovative business models and uses of technology he’s helped customers deploy some of the very first data platform and ad optimisation solutions, monetise major sporting events including World Cups and been involved first-hand in the convergence of marketing and advertising technologies.
With a twenty-year career in digital advertising, Steve was General Manager EMEA of advertising technology start-up aiMatch prior to its acquisition by SAS; and held Sales management roles at multiple NASDAQ listed companies including Microsoft and aQuantive Inc.
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15-Sep-2023Innovation StageHow ITV, the UK’s leading commercial broadcaster, is managing the transition from linear to addressable TV at massive scale
Free to AttendHall 3