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Steve Allison

Steve Allison

Senior Manager, Evangelism, Media & Entertainment Industry Solutions , Adobe Primetime

As Senior Manager, Evangelism for Media & Entertainment at Adobe, Steve focuses on an end-to-end video and data solutions for broadcasters and Media Entertainment businesses across Adobe’s full technology stack. He has spent many years working with clients to deliver high quality, monetisable video and consumption data. Working with broadcasters such as the BBC, RTL, Discovery Channel, LGi and NHK, Steve enables broadcasters and OTT companies to develop next generation video and data strategies to enable real-time ad monetisation and engagement. 

Adobe understands that video delivery is not just about reaching audiences on all devices – it’s about the whole story from playback, to analytics and effective monetisation. Adobe Primetime brings together delivery, DRM, ad serving and analytics to provide an all-round solution to monetising video; whatever the device.

Sessions
  • IBC is the only exhibition we attend. It’s very important for those in the broadcasting industry.
    Jochen Albrecht
    CTO - Albrecht Electronic
  • IBC represents an important annual industry dialogue where the worlds of technology and media intersect.
    Erik Huggers
    CEO, Vevo
  • IBC is the exhibition that gives us the most exposure in the broadcasting industry. The exhibition is a really special show and is close to everyone’s hearts. It gets better every year and has got a great vibe.
    Anoushka Farouk
    Marketing Manager - TSL
  • IBC is not about quantity it’s about quality. Conversations we have are enlightening in every sense. Everyone is here to do business.
    Robert Lisman
    Director of Marketing - Primestream
  • The greatest thing about IBC is that it provides the facilities to network with industry professionals whilst getting great knowledge on new technology.
    Gina Canzano
    Technical Support Engineer - BW Broadcast

 

IBC Technical Supporters

IBC would like to thank our Technical Supporters: