President, North America, BritBox
Soumya Sriraman is President, North America for BritBox, a joint venture between BBC Worldwide, the commercial arm of the BBC, and ITV, the UK's biggest commercial broadcaster. Sriraman is responsible for the overall strategy and operation of BritBox, with a focus on bringing the best British content to the service through acquisitions, licensing, co-productions, and key partnerships, with an emphasis on reach, engagement, and retention. Prior to her current role, Sriraman served as Executive Vice President of Franchise and Digital Enterprises at BBC Worldwide North America. She has also held executive positions at Palisades Tartan U.S. and UK, where she spearheaded the releasing of independent and arthouse films, Warner Home Video, Universal Home Entertainment, and Universal Music and Video's filmed entertainment arm, Vivendi Entertainment. She is a member of the British American Business Association and is delighted to serve on the Advisory Board of the Bentonville Film Festival.